Know the Audience
The only thing you should have in mind before you start designing a banner ad, is your audience. They are the ones who will see your banner ads and you want them to click on it, right? So in that case, you need to think exactly like your audience.
Solving Problems
Your banner ad can be the bridge between your customer’s problem and solution. So, the banner you’re creating must tell them that after clicking on it, it will take them to a page that will help them solve their problem.
Unique Value Proposition
when you design your banner ad and it has all the elements it needs to stand out from the crowded web, you need to also create a powerful value proposition that will trigger an emotion in the mind of the user, so in that way he will click on your banner.
Banner Placement
According to Google, you should place your banner ads ABOVE the fold and “show off your content”. Simple said, place your ads close to the content that your users wants to consume, and also, make sure that the banner ad is not intrusive.
Experience Using .
Adobe Photoshop
If you can think it, you can make it with Photoshop CC, the world’s best imaging and graphic design software. Design websites, mobile apps and more.
Adobe Illustrator
The industry-standard vector graphics software lets you create logos, icons, drawings, typography, and illustrations for print, web, video, and mobile.
Adobe Fireworks
Fireworks provides web designers with a lightweight, effective means of creating graphics for their web pages without getting deep into code or lost in color palettes.